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Carrefour: new Corporate Programme Sponsor of the MSc in Marketing Management

Carrefour deepens its ties with EDHEC Business School by becoming a Corporate Programme Sponsor of the MSc in Marketing Management

Carrefour

Carrefour

Eric Legros, Edhec 81 and Edhec of the Year 2008 and Executive Director of Merchandise for the Carrefour Group, underlined Carrefour’s commitment to EDHEC by signing an agreement that makes the Group a Corporate Programme Sponsor of the MSc in Marketing Management.

Eric Legros took advantage of the signing ceremony organised on EDHEC’s Paris campus to share his international career experience with some 10 young EDHEC talents. In an upbeat and engaging speech, he particularly urged them to retain their freedom of thought and action: “be who your are, do what you love and remember that innovation is the opposite of consensus, and don’t be afraid to go for your goals, to dare to do, to listen and to work together”.

Thanks to the agreement, students will be able to benefit from lessons in Strategic Retail Management co-produced with Carrefour as from September 2014. They will also have the chance to get a behind-the-scenes view of a hypermarket in order to better understand how it works and the issues concerned. Eric Legros plans to return to launch the partnership at the start of the new academic year, via a conference attended by around 100 students embracing 25 different nationalities.

This initiative deepens EDHEC and Carrefour’s existing relations and rounds out other initiatives with the retailer that are geared to reinforcing local ties and improving visibility, such as the Negotiation seminar in Year 1 of the EDHEC Master in Management, the Open Innovation seminar in Year 2 and an amphitheatre sporting the Carrefour name on EDHEC’s Lille campus.

After Unilever, Carrefour becomes the second sponsor to support the MSc in Marketing Management.

The combination of the two sponsors, one a retailer and the other an industrial group, creates the opportunity to develop synergies and to exchange information and views on their different problems and issues and on their common and individual objectives.



Written by AURORE DENYS

July 4, 2014


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